FireWolf - Revolutionary Marketing

Tint Shop

The Tint Shop and 3M

Industry: Automotive

Background:

The Tint Shop was born in 1993 when founder, Jay Bernunzio, started the business in a one-car garage with a serious passion for making vehicles look better in Rochester, NY. The one-car garage business quickly grew into a real company with a real storefront location. By 1998 it became one of the areas leading providers of automotive tint. Since then The Tint Shop has expanded multiple times and has also become an industry leader by pioneering new tinting and protection solutions that now range from residential and commercial to auto and marine. Its capacity has increased, its technology is state-of-the-art, its operation is entirely QualityFirst, and its customer satisfaction scores near perfect each and every year.

Yet, their web presence had fallen well behind its business expansion and had become a liability in The Tint Shops ability to expand its market segments, as well as to seize new online revenue opportunities. In addition, the previous site shown here, was not user-friendly making navigation and content selection extremely difficult.

Objectives:

• Develop a site that would express and reinforce The Tint Shops brand
• Establish industry leadership in four major service segments
• Create awareness and visibility nationwide
• Provide portal access for customers and dealer agents
• Launch an industry-leading training resource center
• Create an e-commerce channel for online revenues
• Create positive customer experience with easy-to-find site content
• Repeat and reinforce The Tint Shops local marketing programs
• Leverage The Tint Shops 3M Authorized Preferred Dealer status
• Increase key performance indicators (KPIs) in all marketing metrics

Firepower Results:

• Version 1.0 launched January 2007
• Version 2.0 launched July 2007
• Version 3.0 (content additions) scheduled - August 2007
• Version 4.0 (e-commerce) scheduled - September 2007
• Positive prospect and customer feedback
• Significantly increased visitor/prospect opt-in data
• Increased KPIs in all marketing metrics