Failure Is Not An Option

89% Of Websites Fail To Deliver Results 

"Houston, we've got a problem."  These famous words, spoken by astronaut Jim Lovell from space in April 1970, launched a famous public demonstration of solution-finding. The spacecraft was made of three components:  the main command module, the service module, and the lunar landing module.                  55 hours into the mission, a cryogenic tank exploded in the service module - causing loss of oxygen and power to the command module. 
From that moment, Gene Kranz, lead flight director for Mission Control, quickly realized that the mission was not about success.  It was about something far more important:  solving an unforeseen problem under sudden and unexpected limitations. That’s when Kranz announced to the ground crew in Houston "Failure is not an option," - equally famous words that are applied today to the importance of achieving success in every aspect of life from home to work.
So when recent surveys report that 89% of websites fail to deliver results, it’s clear that failure has become an all too frequent and eventual outcome. It doesn’t have to be this way and it shouldn’t have to be this way. The surveys that benchmark web marketing success examine dozens of critical factors that include: business plan, strategic planning, ROI projections and measurements, site architecture, navigation, application functionality, reliability, search engine marketing, content, graphics and imbedded marketing tools.

There are some startling conclusions such as the overall 89% failure to deliver results rate, the lack of any planning or ROI projections in over 85% of the population and more than 50% fail in basic web development and marketing techniques. An increasing number of sites are starting to pop up that are truly beautiful design executions, yet have been found to annoy most visitors who expect to find and access their desired information in less than 10 seconds – making a web home page the equivalent of a 65-mile per hour car glancing at an expressway billboard.

No wonder we hear so many businesses and organizations saying, “we’ve got a problem.” We believe that mindsets must first change. Accepting less than stellar outcomes should never be tolerated. Setting the bar low is just as unacceptable. Web marketing and its technology components is a predictable science and, therefore, outcomes can be estimated and projected within a statistical probability – and that usually means you’ll hit within 5-10%, positive or negative, of your targets.

Support that success mindset with a comprehensive business, sales, marketing and technology solution for your web marketing program. Are you building a website? Or are you launching a critical asset that will enable you to make business improvements, increase market share and reduce costs? Follow that with a commitment to excellence in all the critical components of a web marketing program, and you will not have a problem because success was the only option.

That’s why, whenever the performance of web marketing is vital to your success, FireWolf is the solutions provider of choice. Consider the qualities that have established FireWolf team as the leader in web marketing, and join a world of satisfied clients