Diamond Muffin
1800 Muffins and Jewelry Ignites
Industry: Retail
Background:
How do you ignite traffic and sales into two industry leading brands at a time when all economic indicators paint a dismal picture of spending for jewelry and gourmet products? Do you invest in Pay Per Click? Do you resort to traditional media to create increased traffic?
Or do you choose a more proven creative method that has the lowest cost per click and has proven to generate an enormous amount of opt-in traffic that stands the test of decades and decades? The answer is obvious. But the execution is often the barrier to success, unless developed with painstaking detail and supported with a full-court press.
Objectives:
- Develop a promotion that would create a huge surge of traffic
- Acquire opt-in visitors that would become future customers
- Generate industry "buzz"Establish industry leadership
- Create awareness and visibility nationwide
- Create increased online revenues
- Create positive customer experience
- Increase key performance indicators (KPIs) in all marketing metrics
Firepower Results:
- Cross promotion strategy
- Sweepstakes promotion
- 6100+ new visitors in first 3 weeks
- Positive prospect and customer feedback
- Significantly increased visitor/prospect opt-in data
- Increased KPIs in all marketing metrics
