Beware Of Techno-Blabbers And Slimeballs

If your web providers walk like slimeballs and talk like slimeballs, they’re probably slimeballs.

Face it; there are a lot of unprofessional website providers out there. Some have slick selling tactics that create urgency and promise the impossible - including overnight results and special “bargain-basement” pricing if you act now. 

Do you really want to put something as important as your business website in their hands? You know the old adage: if it sounds too good to be true, it’s probably too good to be true.

Others providers take advantage of you by talking their “techno-speak”, which makes everything sound complex and difficult to do. They’ll make you feel helpless and create a picture of mission-critical, enterprise efforts needed to solve your web marketing requests.

Do you really want to deal with people who techno-blab all the time?

It isn’t hard to set up shop and call yourself a Website designer. That’s the problem. And that’s exactly why most businesses and organizations face delays, cost overruns and disappointing results.

The web marketing industry is especially prone to unprofessional and unethical conduct. We’re still in the industry’s infancy in many ways. Reports suggest that 89% of websites fail to deliver results. There’s plenty of blame to go around, but the bottom-line is that you can avoid being a member of the 89% group. First, don’t walk but run if you’re approached by slimeballs or techno-blabbers. Next, develop a vendor/partner criteria list and stick to it.

So, how can you develop the right criteria for selecting the right firm for you? Of course, due diligence is always a necessary step, but we’d suggest these additional steps for our industry:

1. Get an accurate picture of your prospective provider’s monthly management fees if you need support beyond the initial launch. As an example, a red flag should be go up if hosting and/or email will cost you much more than $10/month for a standard website. And a bigger red flag should go up if you hear that migrating to another provider is unsafe. It’s done each and every day – rarely does any data get lost.
2. Take a look at their management backgrounds. Do they have a good mix of talent across several key disciplines? You need more than just a web designer or developer, you need strategic marketing expertise and you need business talent who understands it’s all about ROI, ROI and ROI.
3. Experience several of their completed projects. Spend some time on websites they’ve produced to see if you end up with a positive experience, or are you left with a lack of desire for the products and services.
4. Finally, take a close look at some work-in-progress. There’s nothing like seeing a house being built during each phase of construction because you get to take a close look at the frame before all the walls go up. The same is true for websites. See how they take a vision and turn that into a plan with sketches and finally a solution.

That’s why, whenever the performance of web marketing is vital to your future, FireWolf is the solutions provider of choice. Consider the qualities that have established FireWolf team as the leader in web marketing, and join a world of satisfied clients

FireWolf can build an end-to-end, web-enabled marketing infrastructure that keeps up with your ever-changing needs – no matter how complex the environment. FireWolf can also provide many other strategic business advantages, including the ability to serve as a powerful yet economical platform for business and marketing improvements