1800Muffins.com Captures Google #2 Ranking In First Month
TMZ.com Highlights 1800Muffins.com
Google gourmet muffins and youll find the 2nd listing is www.1800muffins.com - a pure organic search engine result. What makes that Google position even more noteworthy is the fact that the first company listed has been around since 1988, and the third company since 1992. 1800Muffins.com went live on October 1, 2007! If youre not yet impressed, Google Britney Muffin and youll see the dynamics of a solid and integrated web marketing campaign come to life: http://www.tmz.com/2007/10/28/britney-is-a-nut-muffin-that-is/
Now go to www.1800muffins.com and compare the site to its three competitors
Take a look beyond the visual look and feel of the sites and dig into the sites navigation, especially the e-commerce drive of www.1800muffins.com
What you’ll find is a business that has crafted a strategic competitive advantage by building a strategy that meets today’s consumer demands – and has executed that strategy flawlessly across each and every part of its business. So has does a company move into an industry leading position in just a few months?
Well, Jack Welch may be the most talked about and widely emulated manager in business history. But we see a lot of Jack Welch management skills and expertise in businesses around the world. And that’s exactly what we see in 1800muffins – and that’s exactly why this company has moved into an industry leading position in just months – and why they’ve also been able to bring the company into a profitable state at the same time.
So who is 1800muffins’ Jack Welch? Hillel Presser, an entrepreneur originally from Rochester, NY who graduated with a business degree from Syracuse University. He then obtained his law degree from Nova Southeastern University in Florida, and returned to South Florida to practice law but has found being an entrepreneur a true career passion.
Hillel’s entrepreneurial career started at an early age by selling candy on bus, and then moved on to selling high-end watches. Those experiences set the pace for Hillel, who quickly became a motivated, meticulous, hard working, perfectionist and always wanted the best of the best. It’s no surprise he became the first person to bring “oxygen bars” to upstate NY. Hillel further diversified when he operated a 3,000 square foot inflatable laser tag business to all of the large fairs all around the country, including one of the largest, the NYS Fair.
Today, Hillel’s specialty is buying businesses with great potential but have difficulty achieving success. His formula includes the basics – improving operations, bringing costs under control, increasing profits, etc. But his real competitive advantage is recruiting executive management and developing a competitive vision that can be quickly executed by the management team.
Hillel saw great potential with 1800muffins and so he moved on the opportunity. Since acquiring the company, he has expanded the executive team to include two partners: Bradford Cohen of Donald Trump’s the Apprentice (www.bradfordcohen.com) , and Ron D’Ambrosio who has worked in an extremely successful family business for years (www.advancetabco.com). The team has developed and implemented a successful business strategy that makes their website marketing a core business asset that has proven to deliver positive ROI.
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